The Switch presents here a series of questions that support some of the universal values or rules of conduct that permeate our society and everyday lives. We are all familiar with them – you should treat others as you would like them to treat you. But why is it so difficult to live up to these values? The questions are an invitation to be inquisitive and help us get a step deeper and understand the mechanisms that prevent us from constantly reminding ourselves to live by these values. With deeper understanding, we are able to make the change and live by the values more fully.